At first it was pure curiosity: Our CEO Cyriacus Schultze wanted to find out whether his innovative thoughts and solutions revolving around brands would be helpful to companies. These first ideas quickly turn into a polished consulting concept HATI is born.

From the start, Koch doesn’t want it to be all about him, names like Klaus Koch Brand Consultants or Koch & Partner are taboo. He wants to establish an enterprise independently of its initiator. He choses an English name, because even in “pre-BrandTrust-days” he advised international clients and English-language projects.